Legendary car designer Pininfarina has released a press release announcing an “innovative and exclusive” concept at the much anticipated 2013 Geneva Motor Show. This tightly-held secret design has one element not under wraps: it will be a tribute to Life Senator Sergio Pininfarina, Honorary Chairman of the Pininfarina Group who passed away in July of 2012. Sergio took helm of the company in 1966, after his father, Gian Battista ‘Pinin’ Farina, passed away.
The new concept car, nicknamed “Sergio,” will honor the legendary chairman credited with designing vehicles for countless automakers including Alfa Romeo, Bentley, Chevrolet, Volvo, Maserati and Ferrari – most notably, the 2002 Ferrari Enzo and 1984 Ferrari Testarossa were penned under his guidance and direction.
See the full press release below:
“Pininfarina in Geneva with a tribute to Sergio
World debut at the Motor Show for an innovative and exclusive concept car dedicated to Life Senator
Turin, February 5th 2013 – Pininfarina will attend the 2013 Geneva Motor Show with a tribute to the man who headed the Company for 40 years and created cars which entered the legend, Life Senator Sergio Pininfarina, who passed away in July last year.
Universally recognized as the “Maestro” of Italian style, Sergio Pininfarina went through and signed with his creative genius the entire history of design, since the period of great coachbuilders to modern industry, often anticipating trends.
To celebrate his talent and his work, Pininfarina will present as a world premiere in Geneva a concept car which renews the spirit of the extraordinary achievements born from Sergio Pininfarina’s pencil, translating it into a modern vision in the name of exclusivity, innovation and passion.
The tribute to the man who was crowned by the international press “King of Design”, will be necessarily called Sergio.
To discover the Sergio, the appointment is for March 5, 2013 at 1pm on the Pininfarina stand.”