Pininfarina Will Debut New Concept Car At Geneva Motor Show

Pininfarina Will Debut New Concept Car At Geneva Motor Show

Legendary car designer Pininfarina has released a press release announcing an “innovative and exclusive” concept at the much anticipated 2013 Geneva Motor Show. This tightly-held secret design has one element not under wraps: it will be a tribute to Life Senator Sergio Pininfarina, Honorary Chairman of the Pininfarina Group who passed away in July of 2012. Sergio took helm of the company in 1966, after his father, Gian Battista ‘Pinin’ Farina, passed away.

The new concept car, nicknamed “Sergio,” will honor the legendary chairman credited with designing vehicles for countless automakers including Alfa Romeo, Bentley, Chevrolet, Volvo, Maserati and Ferrari – most notably, the 2002 Ferrari Enzo and 1984 Ferrari Testarossa were penned under his guidance and direction.

See the full press release below:

“Pininfarina in Geneva with a tribute to Sergio

World debut at the Motor Show for an innovative and exclusive concept car dedicated to Life Senator

Turin, February 5th 2013 – Pininfarina will attend the 2013 Geneva Motor Show with a tribute to the man who headed the Company for 40 years and created cars which entered the legend, Life Senator Sergio Pininfarina, who passed away in July last year.

Universally recognized as the “Maestro” of Italian style, Sergio Pininfarina went through and signed with his creative genius the entire history of design, since the period of great coachbuilders to modern industry, often anticipating trends.

To celebrate his talent and his work, Pininfarina will present as a world premiere in Geneva a concept car which renews the spirit of the extraordinary achievements born from Sergio Pininfarina’s pencil, translating it into a modern vision in the name of exclusivity, innovation and passion.

The tribute to the man who was crowned by the international press “King of Design”, will be necessarily called Sergio.

To discover the Sergio, the appointment is for March 5, 2013 at 1pm on the Pininfarina stand.”

I.M.

 

Latest Posts

How a Programmer Can Improve Your Truck’s Performance

Programmers can turn your truck from a standard vehicle to the one of your dreams. Learn here how programmers can totally change the game for you.

What You Should Know Before Off-Roading at Night

Nighttime off-roading can give you a new perspective on your hobby. Stay safe and have fun on the trail—learn what you should know before off-roading at night.

Car Modifications To Keep Your Engine Cool

  A vehicle's engine supplies power to said vehicle and...

Can Hail Crack or Chip My Car’s Windshield?

Is hail common in your area? Are you worried about your vehicle’s windshield? Our guide will tell you the danger of hail to your car’s windshield and more.

Essential Off-Roading Vehicle Mods for Your Next Trip

Read about the essential off-roading vehicle mods for your next trip to keep it safe. Upgraded tires and shock guards are vital. Discover what else you need.
Sign Up For Exclusive Content!